August 25th to 28th, 2026 – Tue to Fri – 1pm to 8pm

Aug. 25–28, 2026

Expoville – Joinville – SC – Brazil

Innovation in Liquid Masterbatch from Procolor redefines Performance and Control in Pigmentation Processes in the Plastics Industry

Procolor-masterbatch-liquido
Innovation in Liquid Masterbatch from Procolor redefines Performance and Control in Pigmentation Processes

Launched at Interplast, the new line of Liquid Masterbatch from Procolor is an innovation that redefines the concept of pigmentation in the plastics industry. This technology represents a modern and efficient alternative to traditional systems, offering significant advantages in performance, control, and operational sustainability.

The Liquid Masterbatch provides greater gloss and better pigment dispersion, resulting in a superior visual finish and greater color uniformity. In addition, it eliminates dust generation during handling, contributing to a cleaner, safer, and healthier work environment for operators and technical teams.

Another differentiating factor is the efficiency in dosing, which allows for more precise control of the amount of pigment applied, reducing waste and optimizing the consumption of raw materials. This characteristic directly impacts operational costs and the consistency of the production process, making Liquid Masterbatch a strategic solution for companies seeking excellence and competitiveness.

Another competitive advantage of the technology lies in the product’s stability, which does not settle, eliminating the need for constant mixing during use. This characteristic ensures greater operational practicality, process stability, and reliability in application. In addition, Liquid Masterbatch is non-flammable, reinforcing safety in storage and industrial use.

COMPLETE LINE OF MASTERBATCHES AND ADDITIVES FROM PROCOLOR

Procolor offers a complete line of masterbatches and additives, technical solutions for plastic applications in various segments. The portfolio includes colored masterbatches, functional additives, and advanced pigmentation technologies, designed to meet the most demanding market needs.

Procolor serves virtually all segments of the plastics chain, including packaging, household goods, agribusiness, food, automotive, consumer goods, cosmetics, toys, construction, home appliances, textiles, recycling, and the furniture sector. This diversity of applications comes from the versatility of its solutions and the ability to customize products to meet the specific requirements of each project.

“Our complete portfolio of solutions meets the real needs of plastic processors, combining technical performance, creativity, and environmental responsibility. Our commitment is to deliver color, functionality, and added value for every application,” comments Fernando Clauss, director of Procolor.

TECHNICAL CHARACTERISTICS OF PROCOLOR MASTERBATCHES AND ADDITIVES

The Procolor line of colored masterbatches is developed to guarantee the ideal shade, color repeatability, and superior finish to the final products. These materials are designed to offer excellent dispersion, thermal stability, and compatibility with different polymer matrices, ensuring visual consistency and technical performance throughout the production process.

In addition to color, the company highlights its wide range of functional additives, comprising more than 30 solutions designed to enhance specific properties of plastics. Among the main additives are desiccants, anti-UV agents, antioxidants, flame retardants, and other performance modifiers, which contribute to greater durability, environmental resistance, safety, and stability of the processed materials.

Additives play a fundamental role in optimizing industrial processes, reducing failures, increasing product lifespan, and raising the final quality standard. By integrating color and functionality into complete solutions, Procolor allows processors to add technical value to their products, meeting market demands with greater efficiency and predictability.

ABOUT PROCOLOR

Founded in 1986 in São Paulo, Procolor was born with the purpose of offering innovative solutions in color masterbatches and additives for the plastics market. Since its inception, the company has stood out for its technical quality, development capacity, and close relationships with its customers. After nearly four decades in operation, the Procolor Group has consolidated a national presence through a distribution network that serves the entire Brazilian territory.

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August 25th to 28th, 2026

– Tue to Fri – 1pm to 8pm –

Expoville – Joinville

SC – Brazil