At Interplast, Colortrade reinforces its position as a strategic distributor of pigments and additives for the plastics processing industry, highlighting launches aimed at replacing Chinese TiO2. The solutions from China are technically advanced alternatives for multiple applications, and the portfolio is geared towards production efficiency, final product quality, and cost optimization, meeting the demands of an increasingly competitive and regulated market.
The main highlight is the launch of multiple TiO2 alternatives and complementary solutions, developed to minimize the impacts of antidumping on production chains. These alternatives were designed to meet the most diverse applications in the plastics sector, offering high technical performance, color stability, better dispersion, and efficiency in the use of pigments and additives.
“We want to show that it is possible to combine lower cost, high quality and better performance, even in the face of the challenges imposed by antidumping, offering competitive solutions, even in terms of logistics for different industrial applications,” says Marcelo Lopes, Commercial Director of Colortrade.
Another differentiating factor of Colortrade’s portfolio is the presence of a product line developed from a highly sustainable process. In this model, HCl residue is reused as an input for the production of other products, reducing environmental impact and promoting the circular economy. In addition, this line meets the most stringent regulatory criteria, ensuring safety, compliance and reliability for demanding industrial applications.
Colortrade also highlights the importance of pigments and additives as strategic elements for the performance of plastic products. These inputs not only influence aesthetic aspects, such as color and finish, but also directly impact technical properties, such as resistance to aging, thermal stability, durability and functional performance.
COLORTRADE’S PIGMENTS AND ADDITIVES OF GLOBAL ORIGIN
The company’s portfolio is composed of solutions from globally recognized manufacturers, including companies that are among the TOP 5 in their segments globally. Among those represented are CHTI, a reference in TiO2, Kuncai, specializing in pearlescent pigments, and Rianlon, recognized for its anti-aging additives. This network of strategic partnerships allows Colortrade to offer the Brazilian market high-quality products, aligned with international technological trends.
Despite being a small company, Colortrade has been showing consistent growth and significant results. In the last year, the company achieved revenue comparable to that of medium-sized organizations, with emphasis on its operation in the Itajaí branch, in Santa Catarina. The company has the capacity to act strategically, combining agility, proximity to the customer and access to global technologies.
ABOUT COLORTRADE
Colortrade is a distributor of chemical products focused on pigments and additives for the plastics industry. The company operates with a portfolio of represented companies that stand out among the global TOP 5 in their segments, including manufacturers of TiO2, specialty pigments, and high-performance additives. With a strategic approach and a focus on technical solutions, Colortrade serves the Brazilian market with high-quality products and specialized support.
